I was on a live morning news segment last week. I sat with news anchor Andrea Williams to promote Born of Sin on Wednesday, December 23, 2015 at 6:30 a.m. on the WTOK-TV NBC affiliate station in Meridian, Mississippi.
How did I get to appear on a major television morning news program?
Well, you know I’m a public relations professional. Ahh-hem. I know how these things are done. 😉
But seriously, landing a television appearance can be quite a lengthy and deliberate process. You have to research the right reporters, form relationships with them in subtle ways so they don’t know you’re sucking-up, feed them information they can use over time, and then, when they least expect it, hit them with your news event, hoping they’ll bite. Beyond anything, you must have something newsworthy to say. I was there to promote my book signing event later that afternoon. In a smaller market, on a slow news day, thankfully a book signing event counted as news.
But here’s the insider secret for how I really got on TV: My sister-in-law. Relationships are important. If you don’t have your own relationship with an influential person, do your best to leverage someone else’s.
Since we were traveling to my husband’s family home in Alabama for Christmas week, my sister-in-law called to say, “You should promote your book on TV while you’re down here.” I said, “Yes, I should.” I wasn’t 100% positive she could make it happen but I was touched by her enthusiasm. I then became impressed with her persuasive pitching powers. The next thing I knew, the newscaster was emailing me with preliminary questions about the book for the upcoming morning segment. #sistersinlawrock
Being on TV was a great experience. I wasn’t terribly nervous because, you know I’m a public relations professional. 🙂 My mother-in-law said I looked, “…so pretty on the TV.” I don’t remember if I hit all my talking points, and no one can tell me, but does it matter? I was on TV. I got to tell that whole viewing area about my book. What a Christmas blessing!
I requested a link to the three-minute segment. I promise to post it when it becomes available. In the meantime, here are pictures of me promoting the book in Alabama and Mississippi.